Product Launch Acceleration
Your new product is out the door. Has the market noticed? Are revenue and profits ramping faster than costs in the first six months? Has the competition reacted, the market changed?
Are sales to strategic accounts or key verticals hitting targets? Are channels delivering to expectations? Are you reaching new markets, and grabbing share from your competitors? Are you ahead of your projected profit curve, or behind? What’s the right post-launch strategy?
How does your firm grapple with issues like these? How do you accelerate profits, revenues and share growth generated by new product introductions? Product Launch Acceleration, by BusinessLaunch.
This is a three-phase process to identify what’s working and what’s not, develop a comprehensive plan to improve performance and close gaps, and then help execute these changes. It’s your opportunity to take advantage of knowledgeable senior managers and proven methodologies to add bandwidth, generate new ideas and improve processes. Overcome obstacles standing in the way of world-class success, without committing to new overhead or taking on significant risk.
We’ve launched more than 150 successful products through every high tech channel, reaching more than 50 countries worldwide. We can help with refinements that leverage specific opportunities in the market, or boost your trajectory with a complete re-launch.
Start winning on a broad scale
- Drive ongoing assessment of markets, solutions, and competition.
- Identify key priorities and gaps
- Deliver additional bandwidth necessary for an effective launch
- Best-in-class skills and processes, with expertise in relevant product and market domains
- Hands-on development of critical outbound marketing elements
- Align processes with corporate strategy
- Create sales tools and competitive selling strategies
- Drive sales into selected markets via an overlay sales or sales engineering team
- Refine the campaign to optimize effectiveness over time
Phase 1. 360° Launch Assessment
This initial audit looks at outbound marketing, sales and sales support, identifying areas of un-tapped potential or gaps between expected performance and actual results—where strengthened processes, more bandwidth or more data might be needed. The audit will suggest new ideas and methods, based upon proven processes, to reach corporate goals.
Phase 2. Executable Plan
A comprehensive program designed to meet revenue objectives at a fixed price and within the proposed time frame. The plan may cover processes and methodologies, positioning, messaging, outbound marketing elements, sales strategies and tools, competitive response, material for apps engineering and sales support, channel and partner marketing programs, and key metrics, finan-cial impact and cost-justification
Phase 3. Launch Execution
BusinessLaunch can handle the full gamut of outbound marketing and sales activities—to execute the plan, augment gaps in the organization’s capabilities, and help install replicable processes. The team will be responsible for monitoring and metrics, adjusting and refining activities as neces-sary to exceed defined targets.
Learn how BusinessLaunch can help you accelerate revenue and profits and gain market share. We also offer a 30-minute consultation at no cost to qualified firms.
