High-Velocity Pipeline
Sales Lead Qualification
Searching for ways to make demand creation more effective? Want to drive sales leads deeper into the pipeline before committing valuable sales resources? Need to shorten the front end of the sales cycle to improve time-to-revenue?
Studies show that well over 90% of all leads from marketing programs are “unqualified.” Initial qualification can take weeks and may miss the opportunity window. Inconsistencies in the qualification process can waste the time and energy of the sales force—with its attendant opportunity cost. By the time a salesperson actually gets in front of a qualified prospect, the revenue, when secured, can lag the marketing investment by several quarters. BusinessLaunch converts raw leads into high quality opportunities and drives a richly profiled prospect deep into the pipeline.
Through a unique TQL process (Totally Qualified Leads), our clients accelerate revenue and market share gains without committing to additional fixed overhead or significant risk.
“BusinessLaunch delivered twice the quality and quantity of pipeline prospects than the other lead generation firm we tested.”
— Sales Manager, Snap Appliance
“The BusinessLaunch lead qualification process is an order of magnitude beyond others we’ve used. The level of technical and financial detail was superb.”
— Marketing Director, MonoSphere
The BusinessLaunch TQL process is based on three very powerful elements:
A database of 30,000 IT decision-makers and key influencers
- 70% are CIO, VP or Director titles
- Prospects are pre-qualified with verified budgets and needs
- Very detailed technical and financial prospect data
Qualification by senior sales professionals
- Average 10+ years in enterprise and channel sales management
- Multi-million dollar sales track records
- Highly skilled at in-depth qualification
Unique, refined sales tools
- Customized CRM system with 24/7 reporting and tracking
- Metrics-based qualification and prioritization scheme
- Proven methods and management system
Our senior team is comprised of six former C-level executives with almost 200 years combined experience in high-tech sales. We have launched more than 150 successful products through every high tech channel, reaching more than 50 countries worldwide. BusinessLaunch’s extensive network includes significant expertise in most vertical markets and product domains.
Learn how BusinessLaunch can help you build a high-velocity sales pipeline. We also offer a 30-minute consultation at no cost to qualified firms.
