Virtual Marketing Team
In the face of ever-increasing business pressures, Marketing executives in high-tech firms have learned to do more with less. Doing more with too little is a different matter.
Launching the next “company-critical” initiative is a highly visible opportunity for the Marketing organization to impact the bottom line. However, questions like the following arise in companies that lack the bandwidth and expertise to turn opportunity into success:
- What is the shortest path from launch to profits?
- What is the minimum level of resource required?
- Where can appropriate levels of expertise readily be accessed?
Many times the answer is that the firm must look outside to fill critical performance gaps. BusinessLaunch offers virtual marketing teams optimized to work within your organization to deliver best-in-class results. We provide the bandwidth, market insights, and competitive intelligence, along with process enhancements that can dramatically improve success rates. Teams can range from one person adding expertise and bandwidth to a multi-person complement that executes major portions of the project. Areas where these virtual teams are most effective:
| Marketing Area | Results-based Solutions |
| Products | • Define the next killer product • Launch a product • Reposition a product line • Build and execute a go-to-market plan |
| Markets | • Assess, size, and segment • Tap vertical markets • Build and execute a go-to-market plan • Develop end-user applications |
| Competition | • Benchmark the competition • Determine how to beat the 800 pound gorilla • Position a product line against competitors • Take market share from a specific competitor |
| Channels |
• Align:
Channels with market opportunities Compensation with company objectives Rules of engagement with market realities Partner incentives with company objectives Investment with market opportunities • Develop channels to new markets• Build / upgrade two-tier distribution • Channel sales acceleration programs |
| Sales Lead Development | • Driving leads deep into the sales pipeline |
For more information, contact Jim Caldwell.
