Testimonials
Marketing, Sales and Channel Development
Network Appliance
Network Appliance established the entire category of "networked attached storage" and is widely regarded as the pre-eminent firm in this market. Ray Villeneuve, vice president of marketing, and Al Powell, senior director of worldwide channel marketing, engaged BusinessLaunch to perform a 360 Degree Business Performance Review and to review the North American Direct and Indirect Sales Model.
"We have a world class sales model and organization, but we are always looking to improve and find new sources of revenue," commented Mr. Villeneuve. "BusinessLaunch's team conducted a complete 360 degree review of our North American Sales Model, identified incremental revenue opportunities of over $100M, benchmarked our channel programs against our competitors, identified several options to increase sales rep productivity and channel sell through, and recommended a variety of cross functional communication systems and processes to improve our execution - all in 60 days," Al Powell remarked.
Computer Associates
“BusinessLaunch is a major contributor to our vertical market initiative for the CleverPath brand. They delivered comprehensive, high-impact research on the Financial Services industry—on time, within budget, and beyond our expectations. Using the research, they created top-quality positioning and messaging for CleverPath, all the way down to silver bullets that could be used by our sales force. We got an education in solution selling that really helps us capitalize on our product strengths. The BusinessLaunch team introduced us to a number of executives in the industry and prepared our sales people to generate immediate sales with key companies, which is a unique benefit. The sales force loved it. I think BusinessLaunch shows great strength in its understanding of our brand, the potential market and how to sell the CleverPath solution. This team is truly impressive, having domain expertise in the exact areas we need.”
— Mike Paradiso, Director, Worldwide Media Corporate Marketing
Phoenix Technologies
Katie Thomas, director of channel sales, engaged BusinessLaunch to help launch their new FirstWare Rescue family of products into the White Box/Systems Builders Channel. "Phoenix has long been a dominant supplier of BIOS and other products to the PC OEMs on a direct basis," said Katie. "We needed help in launching a new set of products, called FirstWare Rescue, to the two tier channel of White Box/Systems Builders. BusinessLaunch put together a complete PowerPoint presentation with integrated video, and a White Box/Systems Builders two-tier channel program in just under 30 days. Not only did we win Best New Software, but we also won Best Presentation, qualified over 4 times as many White Box/Systems Builders prospects as we planned, and identified over $10M in incremental revenue opportunities."
Ingram Book Group
John Ingram is Chairman of the Ingram Book Group and sits on the board of many firms, including Ingram Micro, the world's largest distributor of computer products. John had continued to grow Ingram Book into the pre-eminent book distributor in the world, but wanted to make sure that the firm was well positioned for the future. John remarked, "I engaged BusinessLaunch to conduct a 360 Degree Business Performance Review of Ingram Book to give me an honest, fresh perspective of the firm from the hearts and minds and of suppliers, customers, partners, executives, and employees. I also asked BusinessLaunch to conduct a review of the competition as well as new market opportunities. BusinessLaunch was able to identify potential customer satisfaction enhancements, margin improvement programs, and incremental revenue opportunities in North America, Europe, and Asia."
Campaigners
Melissa Orr is CEO of Campaigners, a cutting-edge performance sales and marketing agency that creates a dominant advantage for their clients in terms of brand awareness, category leadership, and marketshare. Melissa Orr says "I engaged BusinessLaunch to perform a 360 Degree Business Performance Review of Campaigners because of our fast growth. I knew we were executing well, but there were several areas that I knew I wanted to improve. BusinessLaunch came in and worked with every department in our firm. We improved our functional and cross-functional communication, systems, and processes. We were able to more effectively tie everyone in the organization into the financial performance of the firm. We developed best practices that will enable this firm to grow past the $25M barrier. Lastly, BusinessLaunch helped us identify new revenue sources from our clients and additional operating expense reductions from our operations. It turned out to be a record year of sales and profitability for Campaigners!"
Typesoft
Rod Stambaugh, CEO of Typesoft, had a unique problem. He had created the prototype of a breakthrough new product. His focus groups raved about it and wanted to take the units home with them. Noel Adams, vice president of Product Development, was working closely with their product design firm to get this hot new product "right."
Both Rod and Noel knew they had to get senior level, marketing, sales, and channel help, but could not afford to hire multiple executives all at once and months before the product began shipping.
Enter BusinessLaunch. Rod said, "We chose BusinessLaunch for multiple reasons. One, they totally get our product. Two they have the deep Rolodexes in the channels that we are going to sell this product through. Third, they helped us create not only a 'Strategic Sales Messaging Plan', but they also created our Go To Market Sales and Channel Strategy." Noel finished up by saying, "We treat BusinessLaunch like our own team. They attend management meetings, have presented at Board Meetings, and helped work with our financial backers. Together, we are one team with one goal."
Intransa
According to Udi Paret, VP Supply Chain Ops and Customer Service, "Intransa is dedicated to developing technologies and solutions that radically reduce the complexities faced by organizations when storing and managing their data. Intransa's IP storage solutions, based upon advanced technologies that leverage the cost and performance advantages of Ethernet, offer an efficient, scalable, cost-effective and intuitive approach to storage, enabling IT organizations to offer a new generation of high performance, scalable storage services."
"We engaged BusinessLaunch to help us establish, manage, and prepare a complete, fully functioning, integrated, and world-class support operation." BusinessLaunch worked with Intransa to custom tailor a best-in-class technical support department that included the following:
- Call routing processes
- Help desk processes, systems, and escalation flows
- Technical support process integration with sales, marketing, engineering, QA, and our third party, field services organizations
- Severity level definition and action plans
- Strategic account support processes
- Closed loop bug creation, notification, solution builds, solution verification, and fix distribution processes
- Knowledge base creation, verification, approval, and publication processes
- Web based self-service systems and processes
- RMA and Field Change Order Processes
"BusinessLaunch worked very closely with us in helping to establish the right parameters for our Technical Support Department. And they did it on time and on budget."
