Compliance Product Marketing
Program Overview
Government regulations, i.e. compliance, (Sarbannes-Oxley, SEC, HIPAA, DoD, etc) are now the primary drivers for the explosive growth in storage & backup requirements and pain points. Enterprise Storage Group (ESG), in their recent compliance market report, noted a 172% increase in storage solutions per year related to compliance. One large financial account interviewed by BusinessLaunch has budgeted $10M in 2005 for storage compliance solutions. Experts are noting that companies without a crisp, decisive and expert-driven plan of attack to “compliance-ize” their product lines will likely be buried by competitors who have undertaken aggressive initiatives to address this market need. If asked, what would your honest response be to the following questions:
- Do you have in-house in-depth expert product marketing expertise related specifically to compliance?
- Have you completed comprehensive, expert-driven product roadmaps, MRDs, PRDs, etc. based on direct IT decision-maker and compliance expert input?
- Are you positive that your current product lines meet with the Sarbanes-Oxley COBIT framework standards required, such that IT professionals are not at risk for audit flags?
- Have you incorporated in-depth product research requirements from the five main compliance vertical markets (financial, pharmaceutical, medical, government, public)?
- Are you certain that your products or solutions meet all of the SEC 17a-4, FDA 21CFR Part II, HIPAA, SOX 404, DoD 5015 and Graham-Leech technology requirements?
- Are you ahead of your competitors in implementing compliance product marketing?
If you can’t answer YES to all of the above, then an investment in the BusinessLaunch Compliance Product Marketing Program may be critical to your success.
As the sponsor of the 2004 Compliance Seminar Series, and during projects completed for dozens of clients including Network Appliance, Computer Associates, Xiotech, ADIC, Snap Appliance, CommVault, Atempo, Overland Storage, CreekPath, FalconStor and others, BusinessLaunch has received input from thousands of IT decision makers in the past 24 months, and has compiled a large repository of detailed information about customer product requirements related to compliance. BusinessLaunch has also extensively researched various technology and solution offerings and noted the "missing" functionality that customers require (i.e., opportunities for revenue).
Partnering with leading compliance consultants such as Parson Consulting, and analyst groups such ESG, combined with our extensive database of 35,000+ IT decision makers, provides BusinessLaunch with unique resources to dramatically impact and enhance your Compliance Product Marketing initiatives.
To learn more about developing compliance solutions, contact Bill Reed.
