Compliance Product Launch
Program Overview
Now that BusinessLaunch has assisted in the development and creation of your next compliance killer product, initiating the most effective, efficient and exciting product launch possible may make the difference between success and failure. If asked, what would your honest response be to the following questions:
- Do you have a crisp, tight, focused target customer profile aligned to the five primary compliance vertical market segments?
- Are your planned marketing venues, channels, messaging tactics, Web interfaces, white papers, presentations, etc. all perfectly aligned to a powerful and proper compliance audience?
- Do you have all the required “compliance-ized” sales tools ready and available, such as ROI & TCO calculators, compliance agency audit requirement docs, literature, terminologies, etc.?
- Are your sales teams properly trained to field compliance-related questions from savvy customers, such as why your products will meet the SOX 404 COBIT framework standards?
- Are you ahead of your competitors in implementing compliance product marketing?
If you can’t answer YES to all of the above, then an investment in the BusinessLaunch Compliance Product Launch Program may be critical to your success.
As the sponsor of the 2004 Compliance Seminar Series, and during projects completed for dozens of clients including Network Appliance, Computer Associates, Xiotech, ADIC, Snap Appliance, CommVault, Atempo, Overland Storage, CreekPath, FalconStor and others, BusinessLaunch has received input from thousands of IT decision makers in the past 24 months, and has compiled a large repository of detailed information about customer product requirements related to compliance. BusinessLaunch has also extensively researched various technology and solution offerings and noted the "missing" functionality that customers require (i.e., opportunities for revenue).
Partnering with leading compliance consultants such as Parson Consulting, and analyst groups such ESG, combined with our extensive database of 35,000+ IT decision makers, provides BusinessLaunch with unique resources to dramatically impact and enhance your Compliance Product Launch initiatives.
To learn more about launching compliance products, contact Bill Reed.
