Channel Launch
The table describes key characteristics of the channel launch program.
| Channel Launch Program | |
| Designed for | • Market entry |
| Objective | • Establish initial channels |
| Key Triggers | • Analyzes:
Market / product considerations Product vs. solution sale Competitive landscape Ideal channel partners Investment with market opportunities • Executes:Partner programs Go-to-market strategy Partner recruitment Initial partner development Sales lead development |
| Deliverables |
• Establishes:
The channel The processes The partners |
For more information, contact Jeff Thompson.
