Channel Development
The table describes key characteristics of the channel development program.
| Channel Development Program | |
| Designed for | • Market leadership |
| Objective | • Fastest market share growth in category |
| Key Triggers | • Builds:
Competitive takeaway strategies Attachment strategies New capabilities with key partners New channels New solutions New partners New campaigns New pipeline drivers |
| Deliverables | • Achieves 12-month targets:
Market share Project ROI |
For more information, contact Jeff Thompson.
