Channel Alignment
The table describes key characteristics of the channel alignment program.
| Channel Alignment Program | |
| Designed for | • Maximum productivity |
| Objective | • Optimize revenue-to-expense |
| Key Triggers | • Aligns:
Channel structure with market realities Sales force mix with productivity targets Expense investment into highest performing partners Channel program with best-in-class attributes Channel partners with market and product direction Incentives with productivity targets Rules of engagement with loyalty goals Lead development with pipeline requirements |
| Deliverables | • Achieves 6-month targets:
Revenue increase Gross margin increase Sales rep productivity Project ROI |
For more information, contact Jeff Thompson.
